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	Type	Tversky, A.; Kahneman, D.
	Title	Loss Aversion in Riskless Choice: A Reference-Dependent Model			Type	Journal Article
	Year	1991	Publication	The Quarterly Journal of Economics	Abbreviated Journal	Loss Aversion in Riskless Choice
	Volume	106	Issue	4	Pages	1039-1061
	Keywords
	Abstract	Much experimental evidence indicates that choice depends on the status quo or reference level: changes of reference point often lead to reversals of preference. We present a reference-dependent theory of consumer choice, which explains such effects by a deformation of indifference curves about the reference point. The central assumption of the theory is that losses and disadvantages have greater impact on preferences than gains and advantages. Implications of loss aversion for economic behavior are considered.
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	Publisher		Place of Publication		Editor
	Language		Summary Language		Original Title
	Series Editor		Series Title		Abbreviated Series Title
	Series Volume		Series Issue		Edition
	ISSN		ISBN		Medium
	Area		Expedition		Conference
	Notes				Approved	no
	Call Number	refbase @ user @ Tversky1991			Serial	7142
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