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Title | Year | Publication | Volume | Pages |
---|---|---|---|---|---|
Iyengar, S.S.; Kamenica, E. | Choice proliferation, simplicity seeking, and asset allocation | 2010 | Journal of Public Economics | 94 | 530-539 |
Iyengar, S.S.; Lepper, M.R. | When choice is demotivating: can one desire too much of a good thing? | 2000 | J Pers Soc Psychol | 79 | 995-1006 |