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Author (up) Title Year Publication Volume Pages
Iyengar, S.S.; Kamenica, E. Choice proliferation, simplicity seeking, and asset allocation 2010 Journal of Public Economics 94 530-539
Iyengar, S.S.; Lepper, M.R. When choice is demotivating: can one desire too much of a good thing? 2000 J Pers Soc Psychol 79 995-1006