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Type Pallak, M.S.; Cook, D.A.; Sullivan, J.J.
  Title Commitment and energy conservation Type Journal Article
  Year 1980 Publication Journal Name: Applied Social Psychology Annual; (United States); Journal Volume: 1 Abbreviated Journal  
  Volume Issue Pages Medium:-X;  
  Keywords 32 Energy Conservation, Consumption, And Utilization; 29 Energy Planning, Policy And Economy; Energy Conservation; Psychology; Research Programs; Residential Sector; Attitudes; Behavior; Educational Tools; Energy Consumption; Feedback; Households; Information Needs  
  Abstract The authors discuss the process of becoming committed to energy conservation research, then describe practical issues of field research and several data sets on household energy conservation. Their results show that taking a stand affected behavior in reducing the levels of natural gas and electricity usage, with the effect continuing even after the study ended. Although based on the assumption that homeowners were initially favorable toward energy conservation, the studies suggest that energy-related behavior is malleable and amenable to approaches familiar to psychologists. The study indicates that feedback on energy use during peak seasons could help to avoid power shortages. 16 references, 6 tables.  
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  Notes Approved no  
  Call Number refbase @ user @ Pallak1980 Serial 7121  
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