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Schultz, P.W.; Nolan, J.M.; Cialdini, R.B.; Goldstein, N.J.; Griskevicius, V. |
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The constructive, destructive, and reconstructive power of social norms |
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Journal Article |
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2007 |
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Psychological science : A Journal of the American Psychological Society / APS |
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18 |
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429-434 |
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Conservation of Energy Resources; Family Characteristics; Humans; Persuasive Communication; Residence Characteristics; Social Behavior; Social Values |
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Notes |
Paper seems higly relevant to our research/proposed developments. The “competition” module that we think of including would make people aware of the social norms. As shown in this paper, if we show how a participant is doing in comparison to others, it is important to add information if this is good or bad in order to avoid “boomerang effects” in which people that are better than the average regress to the mean, that is, become worse. |
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refbase @ user @ Schultz2007 |
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7250 |
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